Their role is to make a distinctive impression and capture the reader`s interest so as to win an invitation to an interview.
A cover letter serves first and foremost to introduce your application and CV.
Suggested outline:
- In the first paragraph, introduce yourself. State your current position or place of education, express your interest in the company, specify which department is of particular appeal..
- Second and third paragraphs: show knowledge of the industry and company; refer to the latest news and to their current challenges. Elaborate on your motivations in applying to the company, specify which particular aspects intrigue or interest you. Link your previous experience and achievements with your interest in the position and indicate your aspirations for the future.
- If applicable, explain why you want to change careers.
- Final paragraph: Reiterate your interest in the company/position. This is the place to request an interview; suggest a schedule and tell the recruiter you will call him to agree on a mutually convenient time. Thank him or her for considering your application.